In the aftermath of Sun TV launching its comedy channel Adithya, Kalaignar TV, the DMK-owned TV channel from Tamil Nadu Chief Minister M Karunanidhi, has announced the launch of Sirippoli, its 24-hour comedy channel. Sirippoli would be formally launched on February 22, 2009.
Sirippoli will be dedicated entirely to comedy and comedy-related content, including comedy clippings from Tamil movies old and new. It is the fourth channel to be launched by Kalaignar, after the GEC Kalaignar, music channel Isai Aruvi and the recently launched news channel Seithigal.
Prior to the launch, the channel logo will be officially unveiled by Veteran actor Dr Kamal Hassan at an event in Chennai on Saturday, February 21, 2009.
The launch event, which will coincide with the first anniversary of Isai Aruvi, has been coordinated by Social Media. The sales and marketing of the new channel will be handled by Chennai-based company, Social Media, which has been handling the same duties for Kalaignar’s music channel Isai Aruvi.
K Sujit Kumar, Director, Social Media, commented on the marketing initiative for the new channel, “We have already finished releasing the print ads for the launch, while a TVC is being aired on Iasi Aruvi itself. Other than that, we have introduced some ground level activation by mixing up the Valentine’s Day celebration with the launch of the comedy channel and the existing music channel. Audiences of the music channel have been invited to send SMSes to the channel and 500 lucky winners will be sent free flowers at their door step. As part of keeping the humour quotient alive for the comedy channel, cauliflowers, instead of flowers, would be sent to the lucky winners. A lot of other activations have been planned to promote the launch of the new channel.”