Perhaps TV serials responsible for boost in sale of CCTVs

N.THYAGARAJAN


Sale of CCTV instruments in Tamil Nadu has gone high in the last two years, without much advertisements in news papers and even in electronic media for marketing the products.
To market the newly introduced wrist watches, many manufacturers are giving page full advertisements in leading dailies spending several crores of rupees. They sometime advertise in largest circulated magazines too for over a period of time to boost their sales. Some of toiletries manufactured here in India, have also find place in advertisements, then how could the CCTV instruments are sold without much advertisements - the question remain still a mystery for many.
I have been watching almost all daily-soaps every day, as it would alone keep me afresh and would induce me to watch the next day with recapitulation of the previous days' telecast.
Each and every serial,I mean the Tamil serial, has been interwoven with murders, attacks and sometimes the utterances of lies of persons in high positions of the government and later going back from their statements that they had made earlier.Otherwise, it would not have been called a story.
Almost all the pack of lies, thefts and attacks of villians are proved with the help of CCTV footage and also the hero video-graphing the criminal activities of the villains in stories. It has become a routine affair in all tv serials.
Much of the serials which I had watched them, never missed exhibiting CCTV footage as evidences of crimes that the criminal had committed.
Some serials would take much time to take the evidences to the court. Because most of the serials are shown over three years period of time and the repetition of the CCTV footage scenes at various intervals would become waste  and the people get bored watching it.
As per the story-line, for a 30-minute episode, the characters in the serial would spend at least 10 minutes requesting the police officials to watch the footage or sometimes, the hero of the serial himself would suggest the police to find out with the help of the CCTVs displayed in various public places. The next day, that is in the next episode, investigating officials will open the CCTV-footage and will go through the entire clippings and will alert the police officials to catch the culprits. With this the second-episode would over. On the third-day knowing that the police are trying to catch him, the criminal would get into a car and escape. Within a week, the same criminal would make phone calls from a remotest place to the hero. Sometimes he would talk in different voice and would send out warning signals or would demand ransom. This is how the serials are going, but the people have been gaining knowledge about the usefulness of then CCTV instruments.
With crores and crores of people watching these daily soaps portraying the CCTVs, the audience become knowledgeable about the usefulness of the CCTV instruments, and this, perhaps why the sale of the instruments had gone high.

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